Some of the main options include:

• Advanced search options: Bing supports various search options to help users narrow their results. These include using " " to find exact matches, NOT to exclude results containing a specific word or phrase, and OR to find pages containing either word or phrase. 
• Search filters: Bing lets users refine their search by date, location, and language
• Image search: Bing’s image search lets users filter results by size, color, type (photo, GIF, transparent), and license type. Users can also upload an image to find similar images on the internet.
• Maps: Bing Maps provides detailed maps and local information, including directions, traffic, and business listings
• Bing Shopping: Bing’s shopping feature lets users search for products using filters like brand, price range, and color
• SafeSearch: Bing lets users filter adult content from their results, with options including strict, moderate, and off

As with Google, specific details about Bing’s core search algorithm aren't publicly available. Keeping this information under wraps helps search engines prevent manipulation of their search results.

That said, the basic tenets of improving SEO rankings apply across all major search engines. 

Also, Bing is relatively open about the high-level parameters it uses to determine rankings. 

Here they are in general order of importance:

• Relevance: Content should reflect the user’s search intent, providing them with the information they seek. Bing looks for terms that match the user’s query both on the page and in links pointing to the page. It also factors in the presence of terms with the same or similar meaning.
• Quality and credibility: Content should be valuable, trustworthy, and original. Bing determines the authority of a website by considering what other sites link to it, how well it distinguishes fact from opinion, and whether they cite their sources.
• User engagement: Bing takes into account how users engage with different search results, like whether they clicked on a result and, if so, whether they quickly bounced back to Bing
• Freshness: Content should provide up-to-date information wherever possible
• Location and language: Bing considers the user’s location, the language of the page, and the location of other page visitors when ranking results
• Page speed: In many cases, Bing assumes that slow-loading pages provide a poor user experience

As with Google, Bing prohibits the use of deceptive practices to try to game its search rankings. 

Attempts to gain an unfair advantage through methods like cloaking (hiding keywords), keyword stuffing (overloading content with keywords), or link spamming (adding multiple irrelevant links to content) can lead to significant penalties.

Despite many similarities between Bing and Google, a few key differences exist in how they rank and index websites.

Perhaps the biggest difference is Google’s mobile-first index. Pages that aren’t optimized for mobile devices are less likely to rank well in Google’s results, even for desktop searches. Bing, on the other hand, maintains a desktop-first index.

Another major difference relates to the importance of social signals. Bing has previously mentioned that it factors in social signals when ranking websites. More recent support for this comes from the fact that Bing’s Webmaster Guidelines advise against using social media schemes to game its algorithm. 

Meanwhile, Google has flatly denied its ranking algorithm considers social signals.

A third difference is how both search engines analyze content. As we saw earlier, Bing places a significant emphasis on exact match keywords when determining the relevance of a piece of content for a particular query (although it also factors in semantic equivalents). 

Google is more focused on understanding the intent and context surrounding user searches through other means. 

This is especially evident in Google’s use of natural language processing algorithms like BERT (Bidirectional Encoder Representations from Transformers), which allows it to understand the nuances and relationships between words in a query.

Now that you're up to speed with the fundamentals of Bing, let’s consider specific ways of maximizing your organic visibility on the search engine (without hurting your Google SEO).

Given Bing’s emphasis on exact match keywords, ensure your content and other on-page SEO elements (titles, headers, meta descriptions) contain your target phrases. 

Of course, integrating keywords should never come at the expense of readability. They should seem natural and flow seamlessly with the surrounding content. 

Our Keyword Magic Tool makes it easy to research entire search markets and discover new keyword opportunities. 

The tool generates countless keyword suggestions based on your seed term and includes useful keyword metrics like Intent, Total Volume, and Average Difficulty.