If you are planning to sell on Amazon, or launch an Amazon affiliate site, getting found by your potential customers is critical to your success. Getting found by your customers is not up to luck, and there are several techniques that you can use to drive traffic to your Amazon products or Amazon affiliate links on your website. Let’s explore how to find good keywords for Amazon that will allow you to get seen by those who are interested in your products and who are most likely to make a purchase.
Amazon uses a search engine to decide which products to show a potential customer when they type in a query. This is similar to the way Google serves websites and videos to those who type a search term into the bar. The principle of any search is the same. It searches for products or listings that most closely match the terms typed into the bar by the searcher and presents them with a list that most closely matches.
How to find good keywords for Amazon is both a science and an art. You can use several tools to help you generate ideas and know what people are searching for when they look for products that are similar to yours. Here are our 11 best ideas for finding Amazon keywords to help customers find your products.
If you have a product that might be sold on other platforms such as Etsy, Facebook stores, or Walmart, you might try searching on these other platforms to get ideas. The same people are searching on sites like Overstock.com, and Alibaba Express as are searching on Amazon. Typing search terms into these platforms and looking at the search suggestions might give you a few more ideas that you can then research to see how well they are doing on Amazon. This is another excellent source for brainstorming ideas.